A sampling of some of the communication and marketing strategy projects and companies for whom, and with whom, I have had the privilege of working over the years.
I've written over a hundred articles on strategy, biomass, branding, cement, education, environment, healthcare, marketing, laundry, newsletters, piracy and stowaways, power, maritime safety and security websites and social media, and the internet (see more examples here). Give your articles a quality lift today!
Developing successful business and communication strategies
Formulating successful business and communication strategies, strengthening sales and communication channels and reinforcing your image – areas at which I excel (see example here). My confidence is based upon more than 20 years of experience with similar assignments and the results I have achieved. Formulate a successful strategy today!
Maintaining and strengthening a brand should never be taken lightly. I developed a strategy on how to move three brands into one. Your branding can't afford to wait any longer!
Just as with virtual and geographically dispersed teams, trust is a vital component of social media and community interaction as well. Without it, people will not share their true thoughts, ideas and goals, nor have a sense of belonging. Your social, community and stakeholders deserves better, what are you waiting for? .
Courses & Training
Do you dream of starting your own business? For example, would you like to be an independent consultant, sell products over the internet, start your own production and manufacturing line, sell adventure, open a shop, or something completely different ... If so, this is the course for you!
It seems obvious but the time to prepare a strategy is not while the crisis is happening and yet this seems to be the norm rather than the exception. Don't be one of them. Waiting until the crisis hits can be disastrous for you and your company.
Corporate responsibility, competitive advantage and how to communicate these issues
Corporate responsibility, competitive advantage and how to communicate these issues have been at the heart of my interest, experience and education since 2005. Whilst at Copenhagen Business School (CBS), , together with CBS’ faculty, I was instrumental in getting CSR incorporated into the MBA curriculum. As a result, CBS placed among the best MBA schools for CSR.
Exhibitions, conferences and seminars
One of the best ways to ensure that your stand is to develop a strategy and align your efforts to ensure it attracts high-profile people. I've planned stands and exhibitions for Electrolux, FLS, ISWA, BIMCO and many others. Make sure your exhibitions stand out and are known today!
International recognition and ranking
Developing a top-rate education isn't easy but when it is achieved - and then recognized by your peers and others (see CBS MBA programme ranked 12th internationally) - is a great feeling. But it doesn't come by itself. Give me a call to find out more about how it was achieved.
Electrolux marketing kit & PR
Electrolux’ AquaClean® is a water-based cleaning process which can handle both delicate garments and normal laundry – all in the same machine. I helped develop the marketing kit for the product as well as handle the press relations, including press releases (see more examples here). Free up your staff by putting your PR in my capable hands.
Marketing strategy, alignment and implementation
Creating the correct marketing strategy - and then ensuring it's alignment & implementation with your goals is paramount to success. Your marketing efforts are too important. Applying my advanced marketing and communication degrees, combined with my extensive experience, can help you ensure success. Align your strategy, avoid costly errors and misunderstandings today.
Communications strategy also includes determining who should be the spokesperson on which issues. Train your spokespeople today to maximize the impact of your efforts and minimize potential problems. Those I've helped, have appeared on CNN, Wall Street Journal, BANN Radio International, Danmark’s Radio, and Børsen, including myself.
Winning Nordic Venture Forum_LifeSciences
Our joint-company, Dencore ApS, won the LifeScience's portion of Nordic Venture Forum for the 50 most promising Nordic entrepreneurs, including 'Best Presentation Award' and is now among the 50 most promising European entrepreneurs. Click here to find out more.
Search Engine Optimization and Training
It's one thing to develop a great site, but if no one sees it, the efforts are lost. Improve your search engine exposure and train your staff.
Seed capital, supplemental funding, spring boards
As co-owner of a Round 4 Accelerace entrepreneurial company, I have been involved in the process of seed capital and supplemental funding, spring boards, and the like. I therefore have considerable understanding of the special needs that entrepreneurs face. This is one of the reasons that entrepreneurship was strengthened at the CBS MBA programs. Need to attract capital, I know how to be successful!
Regardless of the stakeholder group you want to contact, ensuring that you have an appropriate strategy, your offerings are aligned and your efforts are optimally implemented can only help you succeed. For example, when trying to attract the press, why not make their jobs easier with a press kit. Get the strength and power of your stakeholders mapped today.