I've done many advertisements, primarily within the biomass, cement, education, healthcare, hospitality, paper, power, HORECA, services, spare parts and waste industries. Stop wasting your money today!
I've written over a hundred articles on strategy, biomass, branding, cement, education, environment, healthcare, marketing, laundry, newsletters, piracy and stowaways, power, maritime safety and security websites and social media, and the internet (see more examples here). Give your articles a quality lift today!
Developing successful business and communication strategies
Formulating successful business and communication strategies, strengthening sales and communication channels and reinforcing your image – areas at which I excel (see example here). My confidence is based upon more than 20 years of experience with similar assignments and the results I have achieved. Formulate a successful strategy today!
I noticed a need amongst ISWA’s members to connect and utilize each other’s competences – long before the advent of Facebook. This led to my developing a network for newly industrialising countries that increased ISWA’s contacts in these countries by over 450% in less than three month’s time: the network was later bought by the United Nations Environment Programme (UNEP) and led to my very first book (see others here).
Maintaining and strengthening a brand should never be taken lightly. I developed a strategy on how to move three brands into one. Your branding can't afford to wait any longer!
I've planned and developed a wide range of brochures for companies such as Electrolux, Copenhagen Business School, FLS and BIMCO in a variety of languages on a broad range of topics. Free up your staff by engaging me as a ghostwriter.
Just as with virtual and geographically dispersed teams, trust is a vital component of social media and community interaction as well. Without it, people will not share their true thoughts, ideas and goals, nor have a sense of belonging. Your social, community and stakeholders deserves better, what are you waiting for? .
Corporate image brochures
Corporate image brochures and other sales materials - particularly those which need to work across borders and cultures - require precise wording to be effective. I've helped companies like BIMCO, FLSmidth and others with theirs. Ensure effective communication today, your bottom line can't afford less!
Courses & Training
Do you dream of starting your own business? For example, would you like to be an independent consultant, sell products over the internet, start your own production and manufacturing line, sell adventure, open a shop, or something completely different ... If so, this is the course for you!
It seems obvious but the time to prepare a strategy is not while the crisis is happening and yet this seems to be the norm rather than the exception. Don't be one of them. Waiting until the crisis hits can be disastrous for you and your company.
Moving Your CMS and CRM Systems
Critically important to your business, your CMS and CRM systems are the workhorses. I have helped companies like FLS, Electrolux and Copenhagen Business School not only develop but also move their CMS and CMS systems. Ensure your mission critical systems function correctly today!.
True CSR in practice
A very worthwhile company I've had the privilege of working with on their communication’s tasks and challenges. Tapping into Specialisterne's unique competences can improve your bottom line and your corporate social responsibility (CSR) profile while also helping reach the goal of generating one million jobs for people diagnosed with autism. Taking CSR seriously can protect your bottom line, call me to find out how.
Corporate responsibility, competitive advantage and how to communicate these issues
Corporate responsibility, competitive advantage and how to communicate these issues have been at the heart of my interest, experience and education since 2005. Whilst at Copenhagen Business School (CBS), , together with CBS’ faculty, I was instrumental in getting CSR incorporated into the MBA curriculum. As a result, CBS placed among the best MBA schools for CSR.
Getting messages across various mediums - Danmark's Radio
Getting your message across a variety of mediums is one of the best ways to ensure you tap the widest possible audience for your product or service. To promote Copenhagen Business Schools' Fulltime MBA's program, the students were interviewed by Danmarks Radio. Find out how here.
Determine What to Talk About
Just getting more public exposure isn't enough, or even desirable in many cases. Instead, by figuring out what to talk about, you can maximize your efforts and minimize the risks. Help your staff know what and how to speak to the press today!.
Direct mail campaigns
Direct mail campaigns - particularly those which need to work across borders - require precise strategic alignment and communication. I've handled direct mail campaigns for a number of companies. Ensure you have the cultural understanding and marketing savvy today.
Newsletters - whether electronic or printed - have to consistently include interesting stories in order to capture attention and help sales. I've developed e-newsletters for both public and private companies. Are your stories doing the trick? If not, let's discuss how I can help.
Exhibitions, conferences and seminars
One of the best ways to ensure that your stand is to develop a strategy and align your efforts to ensure it attracts high-profile people. I've planned stands and exhibitions for Electrolux, FLS, ISWA, BIMCO and many others. Make sure your exhibitions stand out and are known today!
HR and Career Placement
Ensuring a top-rate education is important, but equally important to the people involved is being able to find a rewarding and relevant job afterward. Towards this goal, I helped CBS' MBA programs with HR and career counselling activities, including developing CV books and getting their message across a variety of media, including being interviewed.
International recognition and ranking
Developing a top-rate education isn't easy but when it is achieved - and then recognized by your peers and others (see CBS MBA programme ranked 12th internationally) - is a great feeling. But it doesn't come by itself. Give me a call to find out more about how it was achieved.
Interviewed on Horizon
In the run-up to the US Presidential election, I participated in DR Horizon's program. Begin getting more exposure now
Electrolux marketing kit & PR
Electrolux’ AquaClean® is a water-based cleaning process which can handle both delicate garments and normal laundry – all in the same machine. I helped develop the marketing kit for the product as well as handle the press relations, including press releases (see more examples here). Free up your staff by putting your PR in my capable hands.
Marketing strategy, alignment and implementation
Creating the correct marketing strategy - and then ensuring it's alignment & implementation with your goals is paramount to success. Your marketing efforts are too important. Applying my advanced marketing and communication degrees, combined with my extensive experience, can help you ensure success. Align your strategy, avoid costly errors and misunderstandings today.
Communications strategy also includes determining who should be the spokesperson on which issues. Train your spokespeople today to maximize the impact of your efforts and minimize potential problems. Those I've helped, have appeared on CNN, Wall Street Journal, BANN Radio International, Danmark’s Radio, and Børsen, including myself.
I was honoured to have Netværk Danmark approach me to help set-up their English-Speaking Network; it's purpose is to provide a safe and confidential forum for new ideas and innovation. Get your network up and running painlessly today!
Newsletters - whether electronic or printed - rely heavily on consistently interesting stories in order to catch a potential client's attention and help sales. Ensure your stories do the trick today!.
Winning Nordic Venture Forum_LifeSciences
Our joint-company, Dencore ApS, won the LifeScience's portion of Nordic Venture Forum for the 50 most promising Nordic entrepreneurs, including 'Best Presentation Award' and is now among the 50 most promising European entrepreneurs. Click here to find out more.
Just one way to look at the art of podcasting
It is frequently said that podcasting is to listening as blogging is to reading, but this is just one way to look at the art of podcasting; it makes a good contrast to always having written or visual content and is another way to market your product or service. Here are a couple examples of podcasts I've implemented: Recent CBS MBA Web Seminar and Second Wave of Corporate Branding.
I'm a firm believer that one of the main tasks of marketing and communication is helping the sales people do the best job they can, whether it is developing newsletters, brochures, market intelligence and the like. Stop your sales people from complaining that marketing doesn't meet their needs today!
Search Engine Optimization and Training
It's one thing to develop a great site, but if no one sees it, the efforts are lost. Improve your search engine exposure and train your staff.
Seed capital, supplemental funding, spring boards
As co-owner of a Round 4 Accelerace entrepreneurial company, I have been involved in the process of seed capital and supplemental funding, spring boards, and the like. I therefore have considerable understanding of the special needs that entrepreneurs face. This is one of the reasons that entrepreneurship was strengthened at the CBS MBA programs. Need to attract capital, I know how to be successful!
The title of one of my speaking engagements was: How to turn the black hole of geographically dispersed team communication into positive energyHow to turn the black hole of geographically dispersed team communication into positive energy. I shared insights from my pending book "Closing the Virtual Gap" which deals with international communication as a means to improve loyalty and build trust with dispersed employees. For more information, please contact me here.
Regardless of the stakeholder group you want to contact, ensuring that you have an appropriate strategy, your offerings are aligned and your efforts are optimally implemented can only help you succeed. For example, when trying to attract the press, why not make their jobs easier with a press kit. Get the strength and power of your stakeholders mapped today.